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H&M launching new brand for Millennials

H&M will soon launch a new brand, which is aimed at millennials. According to the Cut, the new brand will be under Oscar Olsson, a Swedish designer who's worked for H&M since 2013. Nyden will bring on collaborators from various fields to design clothes. "Olsson is adamant that Nyden is in no way 'fast fashion,'" The Cut explains. "The brand will not follow trends, seasons, or the Fashion Week calendar… Nyden’s drops will be limited; its 'affordable luxury' price points will fluctuate depending on the products." 

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H&M launching new brand for Millennials

Top Models of 2017

Some of the other winners included: 


Kaia Gerber - Breakout Star Women

Alton Mason - Breakout Star Men

Cameron Russell - Social Media Star Women

Luka Sabbat - Social Media Star Men

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